# Benson Law case study: zero outbound to 29 referral leads per month > One Slate GTM engagement opened all the way up: the real numbers, gate by gate, from 144,806 sourced prospects to a CRM full of referral leads. - 29 referral leads per month HTML version: https://slategtm.com/benson-law-case-study ## The starting point Benson Law is a California law practice. Growth had run on referrals and bar-association contacts: real relationships, zero system. No sending fleet, no verified list, nobody owning replies. The firm had never generated a referral lead from outbound. - **Before:** referrals and bar-association contacts, no outbound system. - **After:** 29 referral leads per month, CRM-verified. ## The funnel, gate by gate Every number below is from this one engagement. Each stage is a gate: what fails it does not move forward. 1. **List Engine — 144,806 sourced.** Lists are built per campaign from the client's ICP, never bought in bulk. Multiple sourcing engines run in parallel and every lead is scored 1 to 10 for fit before anything else touches it. For Benson Law, the ICP was other attorneys: firms positioned to send referral work. 2. **Verification Gate — 22,651 verified.** Every address is verified before it can enter a campaign. Catch-all domains are dropped entirely, which is where most agencies quietly poison their own fleet. Clients, open deals, and DNC lists are suppressed fail-closed. 3. **Send Fleet — 18,056 in sequence.** A rotating fleet of warmed domains and inboxes, throttled far below the limits and monitored daily. Benson Law's own domain never sent a single cold email. 4. **Reply Handoff — 33 referral leads.** Every reply is read, classified, and answered. A lead is recorded when an attorney saves Benson Law's information, schedules a call, or refers a case. At the peak, that pace hit 29 referral leads in a single month. Lead figures from Benson Law's CRM: 33 referral leads recorded between April 30 and June 5, 2026, 29 of them in May. ## The client view Matt Benson, founder of Benson Law APC: "It's been the smoothest business experience I've had with any vendor that I've worked with." Lightly edited 15:53 full interview with captions and chapters: https://slategtm.wistia.com/medias/m0cl7all6b ## Straight from the inbox One reply from this engagement, pulled verbatim. Contact details removed, nothing else touched. > Hi Matt, I just booked a meeting for tomorrow. Next week will be a bit hectic. Look forward to our chat. > — Sharon A., law firm, Jun 5 ## A separate engagement: intake automation Outbound is not the only system Slate has built for Benson Law. In a separate engagement, we automated the firm's client intake with AI systems for document generation, intake data capture, client communication, case organization, and case summaries. Intake time dropped 70%, freeing the team for casework instead of admin. ## The same machine, pointed at your market 30 minutes on your numbers. We size your real TAM and check the economics. If the math does not close, we say so on the call and you keep the map. - Book the mapping call: https://slategtm.com/#book - Email: oleg@slategtm.com 10 new customers in 90 days. Or your money back.