# Slate GTM: done-for-you pipeline, paid per qualified sales call

> Slate handles targeting, infrastructure, copy, outreach, and replies. Your team takes the qualified calls.

- Website: https://slategtm.com/
- Book a strategy call: https://slategtm.com/#book
- Email: oleg@slategtm.com
- Performance pricing: https://slategtm.com/trial.md
- Benson Law case study: https://slategtm.com/benson-law-case-study.md
- JR Land & Haul case study: https://slategtm.com/jr-land-haul-case-study.md

Clients include Gamma, ReadMe, Vanta, Bootcamp.com, GiddyUp, Rellify, Benson Law, Blanco CPA + Advisors, JR Land & Haul, Pure Daily Care, AquaSonic, SiteWise, Una Malan, Manshoory Law, Eighty Eight Place, The Exceptional Way, Ekko Media, and Sagebrook Home.

## Why campaigns have not worked yet

Most teams lack the infrastructure, market coverage, and reply handling required to run campaigns consistently.

1. **No sending infrastructure.** Without separate domains, verified lists, and deliverability monitoring, campaigns cannot scale safely.
2. **Most prospects never hear from you.** Referrals reach people who already know you. They leave most of the addressable market untouched.
3. **Good replies go cold.** Slow follow-up loses interested prospects, objections, and no-shows before they can become meetings.

## Real numbers from live campaigns

Slate charges for qualified sales calls, not sends or contact volume. There is no account-management layer between you and the work.

- **29 leads / mo**: referral leads per month generated for Benson Law. Every one was recorded in the firm's CRM.
- **80 leads**: commercial leads generated for JR Land & Haul in eleven weeks. Property managers, contractors, facilities buyers.
- **$1.8M pipeline**: built for a branding agency with $150,000 average contracts, $1.5M of it in the first 60 days; 12 qualified meetings, $450,000 closed.
- **$1.8M pipeline, $450K closed**: lead generation for a branding agency with $150,000 average contracts; 10 qualified meetings and $1.5M in pipeline in the first 60 days, 12 meetings now.

Figures from campaign data, Smartlead and Supabase, August 2026.

## How it works: four stages from prospect list to booked call

The numbers below come from the Benson Law campaign in spring 2026.

1. **List Engine:** 144,806 sourced. We built the list for the campaign from the agreed ICP, combined several data sources, and scored every prospect 1 to 10 for fit. Scores below 7 were discarded.
2. **Verification Gate:** 22,651 verified. Every address was verified before sending. Catch-all domains were excluded. Clients, open deals, and DNC lists were suppressed fail-closed.
3. **Send Fleet:** 18,056 in sequence. A rotating set of warmed domains and inboxes sent at conservative limits and was monitored daily. Benson Law's corporate domain did not send a campaign email.
4. **Reply Handoff:** 29 referral leads per month. Every reply was read, classified, and answered inside the hour, with follow-up until the meeting was booked.

## What happens after the first call

1. **Strategy call** (before you commit). In 30 minutes, we define your market, estimate campaign size, and review whether the cost per call works for your business. You get the analysis either way.
2. **Campaign setup** (weeks 1 to 3). We buy the domains, warm the inboxes, build and verify the lists, and write the copy. You approve everything before launch.
3. **Campaigns launch** (week 4 onward). We run the outreach, answer replies inside the hour, and book qualified sales calls on your calendar with an account brief.

## What Slate handles

You provide the offer and take the sales calls. We handle the work required to create them.

- **Dedicated sending fleet.** Domains bought and warmed for three weeks, inboxes throttled at nine sends a day. Your corporate domain never sends a campaign email.
- **Lists built and verified.** Sourced per campaign from your ICP, scored 1 to 10 for fit, and every address verified before it can enter a campaign.
- **Copy, written and approved.** Campaign copy drafted for your offer and signed off by you before anything sends.
- **Reply management.** Every reply is read, classified, and answered inside the hour. Positive replies get a call proposed immediately.
- **Sales calls with briefs.** Qualified sales calls land on your calendar with an account brief attached.
- **Campaign reporting.** A live portal shows every send, reply, and meeting. You see the same campaign data we do.
- **Assets stay yours.** Domains, verified lists, copy, and campaign history transfer to you if you ever leave.

## Packages

Every campaign is billed per qualified sales call. We run the channels that fit your market and add more only when they improve the campaign economics.

- **Lead generation (core).** Lead generation managed end to end, with a human handling every reply and billing per qualified sales call.
- **Warm calling and appointment setting (add-on).** Speed-to-lead calls on every interested prospect, no-show recovery and rebooking, long-cycle nurture on soft yeses.
- **Multi-channel outreach (add-on).** The same targeting and copy discipline, run across additional channels so prospects see a single conversation wherever they respond. Replies handled by the same human desk.
- **Orchestrated (enterprise, by application).** We coordinate every outreach channel, warm calling, website signals, and follow-up in one campaign plan, with every activity visible in the client portal.

## Proof

- **Benson Law**: 29 referral leads per month, from a funnel of 144,806 sourced prospects. Each lead was recorded in the client CRM. Full case study: https://slategtm.com/benson-law-case-study
- **JR Land & Haul** (junk removal and demolition, northwest Chicago suburbs): 80 commercial leads in the first eleven weeks. Full case study: https://slategtm.com/jr-land-haul-case-study

## Client testimonials

- Matt Benson, founder of Benson Law APC: "It's been the smoothest business experience I've had with any vendor that I've worked with." Full interview: https://slategtm.wistia.com/medias/m0cl7all6b
- Ryan Montoya, founder of Ovrhaul: "Oleg and his team really expanded our horizons on what we thought was possible with cold email. Strategy wise, he was able to find us prospects that most other agencies miss."
- Angela Moonan, founder of The Exceptional Way: "Oleg built and launched a prospecting system that's already opened doors to serious, right-fit opportunities. More importantly, he's shown me a scalable way to leverage my strengths in service of companies that truly need what I do."

## The team running your campaigns

Oleg Pevzner built Slate's operating system and still works directly on client campaigns with the engineering team. Before Slate, he worked in investment banking at Evercore, joined TrueNorth as its 18th employee and became a senior product manager, then co-founded a software company that grew past 100,000 users. In the last six months, 3,935 changes shipped to the campaign system.

## FAQ

**What counts as a qualified sales call?**
A qualified sales call is a completed meeting with a decision-maker at a company matching the ICP we agree in writing, with your offer as the agenda. The definition and price per call are set in the contract before launch, so both sides know exactly what counts.

**How is Slate different from a typical lead generation agency?**
Slate charges for qualified sales calls, not sends or contact volume. You also work directly with the people who build and run your campaigns instead of handing the account to a separate account manager.

**Will this put my domain at risk?**
No. Your corporate domain never sends a campaign email. We use a separate set of warmed domains and inboxes, with conservative sending limits and daily monitoring.

**What happens to everything if I leave?**
You keep the assets. If you leave, we transfer the domains, verified lists, copy, and campaign history to you.

## See if Slate makes sense for your business

In 30 minutes, we size your market, review the economics, and outline the work. You get the analysis either way.

Book the strategy call: https://slategtm.com/#book
Prefer email? oleg@slategtm.com