# Slate GTM: 10 new customers in 90 days. Or your money back.

> Cold email outbound, done for you. Slate builds the sending fleet, sources and verifies every lead, writes the copy, and answers every reply. You take the meetings. Backed by a written guarantee: 10 new customers in 90 days, or your money back.

- Website: https://slategtm.com/
- Book a mapping call: https://slategtm.com/#book
- Email: oleg@slategtm.com
- Free trial terms: https://slategtm.com/trial.md
- Full case study: https://slategtm.com/benson-law-case-study.md

Clients include Gamma, ReadMe, Vanta, Social Native, Bootcamp.com, GiddyUp, Rellify, Ronin Equity Partners, Benson Law, Blanco CPA + Advisors, JR Land & Haul, Pure Daily Care, AquaSonic, SiteWise, Una Malan, Manshoory Law, Eighty Eight Place, The Exceptional Way, Ekko Media, and Sagebrook Home.

## Growth stalled because the system was never built

Referrals and inbound got you here. They never forced you to build an offer for strangers, and it shows in three places:

1. **No foundation to scale from.** You cannot pour volume into a system that was never designed to receive it: no sending fleet, no verified list, nobody owning replies.
2. **A sliver of the market, touched.** Your buyers number in the tens of thousands. Referrals only ever reach the forty who already knew your name.
3. **Replies die in the inbox.** The market hands you data every day. Without a system, none of it is captured, so the offer never sharpens.

## Run by engineers, not account managers

The guarantee puts the risk on Slate: a quiet quarter comes out of our pocket. And the people you talk to are the ones who build and run the system.

- **33 leads**: referral leads generated for Benson Law in five weeks. Every one was recorded in the firm's CRM.
- **64 leads**: commercial leads generated for JR Land & Haul in six weeks. Property managers, contractors, facilities buyers.

Figures from campaign data, Smartlead and Supabase, July 2026.

## How it works: four gates between a list and your calendar

One real cold email engagement (Benson Law, spring 2026), gate by gate. Every lead clears all four or none.

1. **List Engine** — 144,806 sourced. Lists are never bought. Every campaign starts from your ICP and runs through multiple sourcing engines in parallel (Prospeo, Exa, and lookalike graphs). Every lead is scored 1 to 10 for fit; fit below 7 is discarded.
2. **Verification Gate** — 22,651 verified. Every address is verified before it can enter a campaign. Catch-all domains are dropped entirely. Clients, open deals, and DNC lists are suppressed fail-closed.
3. **Send Fleet** — 18,056 in sequence. A rotating fleet of warmed domains and inboxes, throttled far below the limits and monitored daily. The client's corporate domain never sends a single cold email.
4. **Reply Handoff** — 33 referral leads. Every reply is read, classified, and answered inside the hour, with warm follow-up until the meeting lands.

## Three steps. The first one is free either way

1. **The mapping call** (week 0, no commitment). 30 minutes. We size your real TAM, run it against the economics gate, and price the cycle. If the math does not close, we say so and you keep the map.
2. **The build** (weeks 1 to 3). Domains bought, inboxes warmed, lists built and verified, copy written and approved by you. Nothing sends until the fleet is warm and the list is clean.
3. **Meetings land** (week 4 onward). Campaigns go live. Replies are answered inside the hour, and qualified meetings arrive on your calendar with an account brief.

## Everything between a list and a meeting

One engagement carries the whole machine. You bring the offer and someone senior to take the calls; Slate runs the rest.

- **Dedicated sending fleet.** Domains bought and warmed for three weeks, inboxes throttled at nine sends a day. Your corporate domain never sends a cold email.
- **Lists built and verified.** Sourced per campaign from your ICP, scored 1 to 10 for fit, and every address verified before it can enter a campaign.
- **Copy, written and approved.** Campaign copy drafted for your offer and signed off by you before anything sends.
- **Every reply worked.** Read, classified, and answered inside the hour. Positive replies get a call proposed on the spot.
- **Meetings with briefs.** Qualified meetings land on your calendar with an account brief attached.
- **Full-visibility portal.** A live portal with every send, reply, and meeting as it happens. You watch the same numbers we do.
- **Assets stay yours.** Domains, verified lists, copy, and campaign history transfer to you if you ever leave.

## Packages

- **Cold email outbound (core).** The engine on this page. Cold email, end to end, with a human on every reply.
- **Warm SDR follow-ups (add-on).** Speed-to-lead follow-up on every positive reply, no-show recovery and rebooking, long-cycle nurture on soft yeses.
- **LinkedIn DMs (add-on).** The same targeting and copy discipline, run through LinkedIn alongside email so prospects see a single conversation across both channels. Replies handled by the same human desk.
- **Orchestrated (enterprise, by application).** Every channel run as one system: cold email and LinkedIn DMs orchestrated, cold calling on warm signals, website visitor identification and instant follow-up, warm SDR follow-ups on the whole pipeline, paid ads where the math supports them, full pipeline visibility in one portal.

## Proof

- **Benson Law**: 33 referral leads generated between April 30 and June 5, 2026, 29 of them in May alone, from a funnel of 144,806 sourced prospects. Each lead was recorded in the client CRM. Full case study: https://slategtm.com/benson-law-case-study
- **JR Land & Haul** (junk removal and demolition, northwest Chicago suburbs): 64 commercial leads in the first six weeks.

## Client testimonials

- Matt Benson, founder of Benson Law APC: "It's been the smoothest business experience I've had with any vendor that I've worked with." Full interview: https://slategtm.wistia.com/medias/m0cl7all6b
- Ryan Montoya, founder of Ovrhaul: "Oleg and his team really expanded our horizons on what we thought was possible with cold email. Strategy wise, he was able to find us prospects that most other agencies miss."
- Angela Moonan, founder of The Exceptional Way: "Oleg built and launched a prospecting system that's already opened doors to serious, right-fit opportunities. More importantly, he's shown me a scalable way to leverage my strengths in service of companies that truly need what I do."

## The team behind the machine

Slate is founder-led: Oleg Pevzner built the system and runs it with a team of engineers. There are no account managers; clients talk to the engineers who build and operate the pipeline. Before Slate: investment banking at Evercore, then TrueNorth (a Sam Altman-backed logistics startup, 18th employee to senior product manager), then a co-founded software startup grown past 100,000 users. Today the system runs 260+ sending domains across client fleets, with 3,935 shipped changes to the machine in the last six months.

## FAQ

**What counts as a qualified meeting?**
A meeting is qualified when it is with a decision-maker at a company matching the ICP we agreed in writing, the prospect showed up, and your offer was the agenda. That definition is written into the contract, and it is how we count everything we report. So is the headline guarantee, its terms agreed before you pay for anything.

**Why would this be different from the last agency?**
Two structural differences. First, the risk sits with us: the guarantee is 10 new customers in 90 days or your money back, so 90 days of activity with nothing to show is our loss. Second, the operators: you talk directly to the engineers who build and run the system, and you can ask exactly how anything works and get the real answer.

**Will this put my domain at risk?**
No. Your corporate domain never sends a single cold email. All sending runs on a dedicated, warmed fleet we build for you, and it is throttled and monitored so that a bad day burns one sending domain while your name stays out of it.

**What happens to everything if I leave?**
You keep it. Domains, verified lists, copy, and the campaign history are transferred to you on the way out. Month to month is a forcing function: we deliver every 30 days or you leave with the assets.

## Start from a clean slate

30 minutes on your numbers. If the math does not close, we will say so on the call and you keep the map. If it closes, the build starts the same week.

Book the mapping call: https://slategtm.com/#book
Prefer email? oleg@slategtm.com