# JR Land & Haul case study: 80 commercial leads in the first eleven weeks

> How a company launched in 2026 built its commercial pipeline with Slate: property managers, contractors, and facilities buyers, every lead recorded in campaign reporting.

- 80 commercial leads
- 10 weeks from first send

HTML version: https://slategtm.com/jr-land-haul-case-study

## The starting point

JR Land & Haul is a junk removal and demolition company serving the northwest Chicago suburbs, launched in 2026. Residential work comes in through local advertising. The commercial side, property managers, contractors, and facilities buyers, started from zero: no prospect list, no sending infrastructure, and no process for handling replies. Slate runs that side end to end.

- **Before:** new company, no commercial lead generation system.
- **After:** 80 commercial leads in the first eleven weeks, campaign still running.

## The campaign, stage by stage

The same four stages Slate runs for every client, pointed at local commercial operators. Prospects move forward only after meeting the requirements at each stage.

1. **List Engine.** We built the list for JR Land & Haul's ICP: commercial operators with recurring debris and clean-out demand inside the service area. Local businesses are thin in the standard B2B databases, so the list was built from local business data, and every prospect was scored for fit before verification.
2. **Verification Gate.** Every address was verified before sending. Catch-all domains were excluded, and clients, open deals, and do-not-contact lists were suppressed fail-closed.
3. **Send Fleet.** A rotating set of warmed domains and inboxes sends at conservative limits and is monitored daily. JR Land & Haul's own domain never sends a campaign email.
4. **Reply Handoff: 80 commercial leads.** Every reply is read, classified, and answered by a person. A lead is recorded when a prospect replies with interest: a quote request, a call, or a conversation about recurring service.

Lead figures from campaign reporting: 80 commercial leads recorded between the first send on June 10 and August 25, 2026. The campaign is live, so the count is a running total.

## See if Slate fits your market

In 30 minutes, we size your market, review the economics, and outline the work. You get the analysis either way.

- Book the strategy call: https://slategtm.com/#book
- Email: oleg@slategtm.com

Lead generation managed end to end. Pay per qualified sales call.