For annuity and retirement income advisors

Pay for retirement appointments that show up.

We run the ads, send the prospect a short annuity explainer, verify on the phone that they clear the asset minimum we set with you, and book them onto your calendar. You pay per held appointment. A no-show is replaced, not billed.

Run your own numbers

What held appointments are worth to your book.

Move the sliders to your numbers.

Your numbers

drag to adjust
$500,000

Premium per closed case.

7%

Fixed indexed annuities pay 5 to 8 percent.

10

Only appointments that show count. Everything else is replaced.

30%

Held appointments that become a funded case.

$2,000

Set by the prospect's assets. Slide to what you expect to pay.

Fees on the client's other assets, if you manage them.

What you keep, a month

$85,000

$1,020,000 a year, on $240,000 of appointments. You get 5.25 back for every $1.

  • Commission per closed case $500,000 × 7% $35,000
  • Closed cases per month 10 held × 30% close 3
  • Gross commission per month $35,000 × 3 cases $105,000
  • Appointment cost per month 10 held × $2,000 $20,000
You stop making money below a close rate of 5.7%

One closed case pays for the whole month. $35,000 against $20,000.

Illustration only. The outputs are arithmetic on the numbers you enter, not a projection of your results or a promise of any commission, close rate, or case size. Actual results depend on your market, your licensing, your close rate, and the products you sell. Advisory fees apply only to advisors licensed to charge them, on assets the client chooses to place under management. Slate books appointments and does not sell or recommend insurance products.

The same numbers, at every close rate

If you close 1 in 4, or 1 in 20.

Your case size, commission, appointments, and price from above, run down every close rate.

If you close Cases a month Commission a month You keep, a month You keep, a year Back per $1

Appointments cost $20,000 a month on every row, already taken out of both keep columns. You break even at a 5.7% close rate, about 1 in 18. Every close rate above that pays.

Company overview

The program, in nine slides.

The overview we send advisors before the first call: where the appointments come from, how each one is screened and booked, and who does the work.

Title slide. Slate GTM, pay per show retirement appointments. Company overview, September 2026.
Company overview. Pay-per-show appointments, a collection of consumer retirement brands, US-based phone screening, reminders and replacement. A diagram runs from the ad and quiz on the consumer side to the appointment holding on the advisor side. No ad spend on your side, $250K or more in verified assets, five asset bands.
Challenges in retirement lead gen. Seminars fill the room with the wrong people. Lead vendors bill for the lead, not the meeting. Every conversation starts from zero. Credibility is rebuilt on every call.
The Slate GTM value proposition. If they do not show, you do not pay. Verified movable assets of $250K or more on every appointment. Minutes from form to our first call. 70 to 80 percent of raw leads never reach you.
The appointment engine. Targeting, education and authority overlap in a held appointment.
How it works. Consumer side: retirement ads, two-minute quiz, phone screen within minutes, pre-education. Advisor side: advisor onboarded, booked on your calendar, the appointment holds and is billed, a no-show or cancel is replaced and not billed.
Who is on the other side. Nationwide by Zoom or phone. $250K or more they can move, near or in retirement, reachable, expecting you. Five verified asset bands: $250K to $500K, $500K to $1M, $1M to $2M, $2M to $5M, $5M to $10M. Screened out: below the asset floor, not the decision maker, outside your licensed states, unreachable.
Team. Oleg Pevzner, co-founder and CEO. Tanmay Aul, co-founder. The US-based screening and follow-up team.
Thank you, with the contact email and the site address.
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