Selected clients
Our clients are backed by
Cold email, managed end to end
Slate handles targeting, infrastructure, copy, sending, and replies. Your team takes the qualified calls.
Selected clients
Our clients are backed by
Most teams lack the infrastructure, market coverage, and reply handling required to run cold email consistently.
SYSTEM CHECK
sending fleetNOT BUILT
verified listNONE
reply motionNOBODY OWNS IT
Without separate domains, verified lists, and deliverability monitoring, campaigns cannot scale safely.
MARKET COVERAGE
reached, ever~40
addressable40,000
coverage0.1%
Referrals reach people who already know you. They leave most of the addressable market untouched.
SIGNALS
"interested"NO FOLLOW-UP
pricing objectionLOST
no-showGONE STALE
Slow follow-up loses interested prospects, objections, and no-shows before they can become meetings.
Slate charges for qualified sales calls, not sends or contact volume. There is no account-management layer between you and the work.
33 leads
Referral leads generated for Benson Law in five weeks. Every one was recorded in the firm’s CRM.
68 leads
Commercial leads generated for JR Land & Haul in seven weeks. Property managers, contractors, facilities buyers.
Figures from campaign data, Smartlead and Supabase, August 2026.
How it works
The numbers below come from the Benson Law campaign. Select a stage to see how we ran it.
Counts from one real engagement: Benson Law, spring 2026.
[01]
We build each list for the campaign. Prospects are sourced from the agreed ICP, combined across several data sources, and scored 1 to 10 for fit.
In 30 minutes, we define your market, estimate campaign size, and review whether the cost per call works for your business. You get the analysis either way.
before you commit
We buy the domains, warm the inboxes, build and verify the lists, and write the copy. You approve everything before launch.
weeks 1 to 3
We run the sending, answer replies inside the hour, and book qualified sales calls on your calendar with an account brief.
week 4 onward
You provide the offer and take the sales calls. We handle the work required to create them.
We will tell you on the first call if the economics do not work.
Cold email is billed per qualified sales call. We add other channels only when they improve the campaign economics.
Core
Cold email managed end to end, with a human handling every reply and billing per qualified sales call.
Add-on
Every positive reply gets a full human cadence: calls, nudges, and rebooking until the meeting happens.
Add-on
The same targeting and copy discipline, run through LinkedIn alongside email so prospects see a single conversation across both channels.
For enterprise and larger teams
We coordinate email, LinkedIn, calling, website signals, and follow-up in one campaign plan, with every activity visible in your portal. By application.
Benson Law case study
See the full funnel, the CRM-recorded results, and Matt Benson’s 16-minute interview.
29
referral leads per month
“It’s been the smoothest business experience I’ve had with any vendor that I’ve worked with.”
Matt Benson · Founder, Benson Law APCAnother live campaign
Cold email campaign
JR Land & Haul is a junk removal and demolition company in the northwest Chicago suburbs, launched in 2026. We run their outbound end to end. Seven weeks in: 68 commercial leads. Property managers, contractors, and facilities buyers.
68
commercial leads
7 weeks
from first send
Quoted verbatim with greetings and contact details removed.
I get hundreds of emails a day and honestly, this is one of the best written, most personalized messages I've gotten. You clearly did your research, and I appreciate that a lot. Happy to jump on a call and learn more.
Appreciate the outreach. We're definitely interested in exploring how 20-30 commercial clients a month could help us grow. That's exactly what we need right now. Can you send over some details on how this works?
Thanks for reaching out. We'd be happy to explore this, and we have referral relationships with firms that work outside our area of expertise. Do you do employment law too? We also offer referral fees. Happy to jump on a call, or let me know what you have in mind.
I just booked a meeting for tomorrow. Next week will be a bit hectic. Look forward to our chat.
Let's discuss! Let's hear your pitch. Zoom call?
Please find the brief attached. We'd love to review your influencer roster that aligns with our upcoming launch. Based on the roster and our selection of influencers, we'll be able to move forward with the next steps in the agency selection process. Looking forward to hearing from you!
Thanks, happy to grab a call.
Thanks the list is helpful. I do know these companies and have either gotten "yes's" or "no's" from the proper contacts. I'd be interested in approaching HVAC, robotics, and IoT companies with a similar contact profile.
Yes, please run that map for us. I am curious what your team comes up with.
Thank you for reaching out. We have a couple of attorneys who we send referrals to, and would be up for a conversation re sending some to you. What is your standard referral fee? We'd be up for sending some overflow employment case and PI cases.
Nice to be connected! I'd be interested in hearing more about your agent-readiness assessment. Can you share this with me, or would you be happy to discuss it on a call?
Can we schedule some time tomorrow to talk on this? I'm really interested to learn more about this.
Thanks for reaching out. I practice probate law. PI attorneys and probate attorneys have a lot in common. I pay out referral fees for probate cases. I am especially interested in heirship cases, where an heir is left out of the distribution. Happy to chat. Do you have time today?
Yes, we take and give referrals to other law firms. You can call me tomorrow any time to discuss.
1:30 or 2:30 pm ET tomorrow works.
happy to find 15mins to chat, really useful insights from the previous report yousent. do you guys cover outside of GPT into claude, gemini, etc. generic AIO/GEO? free from 9-9:45am tomorrow, or from 10:30-11:30am PT!
Thanks for sharing! Sure, we can discuss it. How about Tuesday? Let me know what time works for you
the leads were pretty good, let's talk.
Let me know if this week or early next week works for you for a 30 mins exploration call. If you can share some pre-read appreciate it.
I handle almost exclusively med mal, so I'm happy to send you out some PI cases when they come in. Happy to discuss anytime.
Happy to chat next week. Thursday is fairly open if you want to pick a time. I'm on the East Coast (US).
Sure we can hop on a call, getting more commercial clients is high on our priority list. Is that 10am eastern time?
I would be interested in seeing the lead list. If the quality is good, I would be willing to have a conversation.
Thank you for contacting me. I would be interested in chatting, actually. When is a good time for you?
Thanks for reaching out, this sounds interesting. Yes, I'd be open to a quick conversation. Tuesday at 1 pm PST works on my end. Looking forward to connecting.
Thanks for reaching out. 3pm ET tomorrow works great for me, feel free to send over a calendar invite.
I am interested in hearing what you have to offer. Send me your calendar link so I can set a time for us to talk.
founder, Slate GTM
I built Slate’s outbound operating system and still work directly on client campaigns with our engineering team. The same system also runs Slate’s own pipeline.
Before Slate, I worked in investment banking at Evercore, joined TrueNorth as its 18th employee and became a senior product manager, then co-founded a software company that grew past 100,000 users. Today we manage 270+ sending domains across client campaigns.
Recent development
3,935 changes shipped to our outbound system in the last six months
This is a GitHub contribution graph. Each square is one day; the greener the square, the more improvements shipped.
What clients say
“Oleg and his team really expanded our horizons on what we thought was possible with cold email. Strategy wise, he was able to find us prospects that most other agencies miss.”
“I run an automation agency myself. I brought Oleg in to advise on the outbound. He was highly recommended by several reputable agency owners in the space. Our cold email system at the time was already strong, but Oleg and his team really expanded our horizons on what we thought was possible with cold email. Strategy wise, he was able to find us prospects that most other agencies miss. We were even able to consistently hit enterprise decision-makers, which is almost unheard of in cold outbound. His outreach is genuinely personal and creative instead of the recycled templated AI slop that most cold email “gurus” use. On the infrastructure and technology side, what Oleg and his team are building with AI right now is what the rest of the industry will be copying in six months.
Currently our sales team is regularly receiving over 100 leads per day, and booking 60-70% of them. We attribute a huge amount of that success to Oleg and his team. Whenever someone needs outbound, Slate is who I point them to.”
Ovrhaul’s live campaign dashboard · shared by Ryan
“Oleg built and launched a prospecting system that’s already opened doors to serious, right-fit opportunities. More importantly, he’s shown me a scalable way to leverage my strengths in service of companies that truly need what I do.”
“It’s been the smoothest business experience I’ve had with any vendor that I’ve worked with.”
A qualified sales call is a completed meeting with a decision-maker at a company matching the ICP we agree in writing, with your offer as the agenda. The definition and price per call are set in the contract before launch, so both sides know exactly what counts.
Slate charges for qualified sales calls, not sends or contact volume. You also work directly with the people who build and run your campaigns instead of handing the account to a separate account manager.
No. Your corporate domain never sends cold email. We use a separate set of warmed domains and inboxes, with conservative sending limits and daily monitoring.
You keep the assets. If you leave, we transfer the domains, verified lists, copy, and campaign history to you.
In 30 minutes, we size your market, review the economics, and outline the work. You get the analysis either way.
30-minute strategy call
Prefer email? oleg@slategtm.com
We handle the campaign end to end. What counts as qualified is agreed in writing before launch.
See the pricing modelNo setup fees. No long-term contracts.