Case study · Benson Law
One engagement opened all the way up: the real numbers, gate by gate, from 144,806 sourced prospects to a CRM full of referral leads.
29
referral leads per month
Benson Law is a California law practice. Growth had run on referrals and bar-association contacts: real relationships, zero system. No sending fleet, no verified list, nobody owning replies. The firm had never generated a referral lead from outbound.
Every number below is from this one engagement. Each stage is a gate: what fails it does not move forward.
Lists are built per campaign from your ICP, never bought in bulk. Multiple sourcing engines run in parallel and every lead is scored 1 to 10 for fit before anything else touches it. For Benson Law, the ICP was other attorneys: firms positioned to send referral work.
Every address is verified before it can enter a campaign. Catch-all domains are dropped entirely, which is where most agencies quietly poison their own fleet. Clients, open deals, and DNC lists are suppressed fail-closed.
A rotating fleet of warmed domains and inboxes, throttled far below the limits and monitored daily. Benson Law's own domain never sent a single cold email.
Every reply is read, classified, and answered. A lead is recorded when an attorney saves Benson Law’s information, schedules a call, or refers a case. At the peak, that pace hit 29 referral leads in a single month.
Lead figures from Benson Law’s CRM: 33 referral leads recorded between April 30 and June 5, 2026, 29 of them in May.
In Matt’s words
Matt Benson on the campaign, the working relationship, and why he kept bringing Skymatic into other parts of the firm.
“It’s been the smoothest business experience I’ve had with any vendor that I’ve worked with.”
Matt Benson · Founder, Benson Law APC
One reply from this engagement, pulled verbatim. Contact details removed, nothing else touched.
Hi Matt, I just booked a meeting for tomorrow. Next week will be a bit hectic. Look forward to our chat.
Outbound is not the only system Slate has built for Benson Law. In a separate engagement, we automated the firm's client intake with AI systems for document generation, intake data capture, client communication, case organization, and case summaries. Intake time dropped 70%, freeing the team for casework instead of admin.
70%
less time on intake
5
intake systems automated
The mapping call
30 minutes on your numbers. We size your real TAM and check the economics. If the math does not close, we say so on the call and you keep the map.
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