Case study · JR Land & Haul
How a company launched in 2026 built its commercial pipeline with Slate: property managers, contractors, and facilities buyers, every lead recorded in campaign reporting.
80
commercial leads
10 weeks
from first send
JR Land & Haul is a junk removal and demolition company serving the northwest Chicago suburbs, launched in 2026. Residential work comes in through local advertising. The commercial side, property managers, contractors, and facilities buyers, started from zero: no prospect list, no sending infrastructure, and no process for handling replies. Slate runs that side end to end.
The same four stages Slate runs for every client, pointed at local commercial operators. Prospects move forward only after meeting the requirements at each stage.
We built the list for JR Land & Haul’s ICP: commercial operators with recurring debris and clean-out demand inside the service area. Local businesses are thin in the standard B2B databases, so the list was built from local business data, and every prospect was scored for fit before verification.
Every address was verified before sending. Catch-all domains were excluded, and clients, open deals, and do-not-contact lists were suppressed fail-closed.
A rotating set of warmed domains and inboxes sends at conservative limits and is monitored daily. JR Land & Haul’s own domain never sends a campaign email.
Every reply is read, classified, and answered by a person. A lead is recorded when a prospect replies with interest: a quote request, a call, or a conversation about recurring service.
Lead figures from campaign reporting: 80 commercial leads recorded between the first send on June 10 and August 25, 2026. The campaign is live, so the count is a running total.
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